Scottish Enlightenment Philosophy as a Theoretical Framework of Wine Rhetoric
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Keywords

rhetoric
Scottish Enlightenment
wine
wine discoure
beauty
taste

How to Cite

McAlister, Bailey. 2020. “Scottish Enlightenment Philosophy As a Theoretical Framework of Wine Rhetoric”. Brolly 3 (2):7-17. http://journals.lapub.co.uk/index.php/brolly/article/view/1456.

Abstract

Modern wine rhetoric embodies all of the persuasive communication skills developed by wine professionals as they navigate their field by learning new wine trends and experiencing different restaurant environments. The rhetorical skills they develop are reflective of Scottish Enlightenment theories on Taste and beauty. Though these fields do not usually intersect in formal education, exploring wine rhetoric through the lens of Scottish Enlightenment reveals the purposeful methodology behind their practice of persuasive communication. This article situates Enlightenment rhetoric in the current conversation of wine by illuminating today’s wine rhetorical practice as indebted to Enlightenment rhetorical theory and strategy.

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