Over the past several decades, the neoliberal paradigm has dominated global economics and has marked a period of privatization, the supremacy of finance capital and the centrality of unaccountable global financial organizations. Since 2011, the world witnessed an increase in protests across the globe, as citizens have expressed their discontent with the political structures and policies that led to inequalities and the erosion of democratic institutions. Together with millions of people from Ecuador, Colombia, Lebanon, Brazil, Hong Kong or France, different groups of civilians also participated to mass-gatherings in Chile since October 2019 to nowadays. In this paper, I will try to elaborate on how protesters are answering to global challenges through local cultural resistance in order to build counter-identity. By tracing the history of Cueca, a traditional Chilean dance, this article aims to understand how the performance of these cultural practices had been submitted to various levels of re-constructions and re-appropriations of meanings, becoming both an instrument of politicization and a form of activism. Transversally, this analysis will examine how new political actions are shaping the dynamics of protests by different actors and instruments of propagation, specific to post neo-liberal societies: the dominant role of youth, the absence of political parties as main organizers and the widespread use of social media as means of political action.