The Individual, Society and The Mask in the Paintings of Chaya Agur
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Abstract
The culture of consumer capitalism encourages authentic individualism on the one hand, but, on the other, also promotes the tendency towards conformity. “Identity”, has never been so “fashionable”. Consumer society allows us to change identities in an instant and, as a result, any identity we assume is subjected to a constant onslaught of scepticism and uncertainty. Consumerism puts at our disposal such a wide range of possible identities as the whole question of identity seem almost arbitrary. In this article, I will examine various examples of simulated identity, as expressed in the paintings of the contemporary artist Chaya Agur. The discussion on the role of the “mask”, as “persona” will be critical.
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This is an Open Access article, distributed under the terms of the Creative Commons Attribution Non–Commercial No Derivatives License which permits noncommercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of the Publisher must be obtained for commercial re-use or in order to create a derivative work.
