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Scholars of Decision Making: A (Nudge) Psychological Reading of Niccolo Machiavelli’s The Prince

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Abstract

This paper takes a closer look at Niccolo Machiavelli’s The Prince and seeks to offer a fresh perspective by focusing on specific facets, particularly those related to decision-making. The analysis will connect Machiavelli's ideas with those of contemporary scholars in this field, specifically from the psychological framework of prospect theory (and its applied form, nudging). The aim is to identify elements of The Prince that possess universal qualities and which, in turn, may help explain the enduring relevance and usefulness of Machiavelli's work.

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