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AI. Anthropological Implementation: Rethinking the Relationship Between Culture and Digitalisation

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Abstract

This essay explores the complex relationship between culture and digitalisation, moving beyond the dichotomy between utopian visions of democratisation and dystopian perspectives of cultural decline. Digitalisation is interpreted not merely as a tool applied to culture but as a co-evolutionary environment capable of redefining fundamental paradigms such as production, consumption, authority, and memory. The analysis focuses on four thematic axes: algorithmic access, the evolution of prosumerism, the transformation of institutional authority, and the dialectic between archive and oblivion. Through this critical lens, the essay highlights how emerging opportunities intertwine with systemic challenges, emphasising the need for a new digital humanism grounded in critical awareness.

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